Samsung is probably Korea’s most famous brand. Worldwide, the brand mainly known for its consumer electronics, however in South Korea itself there is hardly a branch of economic activity in which Samsung is not active. In the financial market this is Samsung Securities.
Pitch for a brand identity
Samsung has asked Bourne to develop an identity for the Securities brand that fits within the Samsung style. In consultation with the client and with our Korean partner Total Impact, we organize a pitch among a number of Dutch design
agencies - every one yields one proposal. After presenting the sketches in Korea, the one on the right is the design that we develop into the final brand identity. Below you'll find the other proposals.