At the spot where in the old days the Romans protected the frontier of their empire, Vleuterweide has been built, a new district west of and belonging to the municipality of Utrecht. The responsibility for the realization of the district lies with the Joint Operating Company (GEM) Vleuterweide, an independent project agency, working on behalf of the shareholders (the municipality of Utrecht, Amvest, AM Wonen, Ballast Nedam and ASR).
To celebrate the fact that their job is done, Bourne develops a magazine for all residents of Vleuterweide. This magazine contains a mix of useful information about the area, interviews with residents and architects, (photo) coverages from different locations, columns et cetera. We are responsible for the complete realisation: from
concept and storyboard to copy and design and from photography to printing. The magazine marks a full end to the work of the GEM, for residents to read and keep.This wonderful co-production we created with Texture Text Supplies, Inge Sijpkens, Steven Musch, Nydia van Voorthuizen,
The youth are the future
A recurring element in the magazine are interviews with six young people growing up in Vleuterweide. They are nicely critical: ‘The dumbest aspect of Vleuterweide I think is that there are so many little children’, but on the other hand they are also positive: ‘Later, as I myself will have children, I might be able to live here.’
Vleuterweide: who wants to live there?
Oh well, the suburbs. You'd rather die then live there. Yet the people walking the streets in Vleuterweide don't seem to suffer their fate. Are they actually naive or is the suburb-hater? In the magazine we discuss some prejudices regarding the suburb: It's a deathly, sleeping city; it is barren and windy; only indolent families live there; everyone knows everything about each other; and it is a uniform brick jungle.
Have a look at the magazine here (in Dutch):
‘From the station, you already know where to go. You can see the center. The towers, the bells, the needles, the silhouette of the center: it looks almost Italian.’- Christoph Kohl, architect