Het Juridisch Loket has positioned itself as a neutral party that is accessible to everyone, which oversees all jurisdictions, and helps citizens with a legal problem fast, good and for free. The client is therefore a very important target group. However, there are more stakeholders with whom Het Juridisch Loket wants to interact actively.
The organization wants to intervene in the debate about a fair society. In that context, it is important that it positions itself self-consciously and with some authority among its stakeholders. The importance of a well-chosen profile in image and message is clear as the relationship of Het Juridisch Loket with its stakeholder groups varies widely.
In positioning, Bourne shifts Het Juridisch Loket from a facilitating position to an agenda setting one. The challenge in the design process is then to develop a corporate identity that symbolizes a professional organization which is aware of its context, the people within and possible (latent) legal issues.
Based on the identity of the organization we could add accents, explicitly important for B2C, B2B and internal communication, both in content and design.
Young, old, poor, rich: everyone can get into trouble and need legal advice. For Het Juridisch Loket, we develop a photography concept that shows a variety of people in everyday situations. From the outside you can not see what is bothering someone.
It could as well have been you. Maybe it will be you tomorrow. Then you can turn to Het Juridisch Loket for free and thorough legal advice. (Photography: Dobbelsteen Fotografie)
Annual report with emotion
After the launch of the new corporate identity for Juridisch Loket, a first application Bourne designs, is its annual report. Up until now this report was rather corporate and business-like. Now we are commissioned to create a report with more emotion and intensity, visualizing the core values of the organization. A nice challenge!