Information design

No field of design requires such strong union of a systematic approach and a clear design language, than information design such as signing and way-finding. This is mainly due to the fact that, other than a website or a brochure, information design is about displaying information effectively, rather than just attractively or for artistic expression. Readability and reading distance, for example, but also the type and texture of the base material, the available light, space and position within the space to name a few. A well conceived and systematically designed way-finding system, will however prevent annoyance and a large number of information requests to your staff.

Designing way-finding is also a challenge because those trying to find their way do so from, litterally, very different viewpoints. And often form viewpoints that the provider of the system had not thought of! After standing in line for hours to enter a museum most people will, upon entry, search for the restrooms. While the museum would like to direct its visitors, upon entry, to their collection and the museumshop.

In many way-finding projects, sooner or later the need arises to develop an integral floorplan of the building or the area. This floorplan should give the visitors a sense of dimension and scale of the site they are visiting and their location in it. The way-finding elements of course need to match and reflect this floorplan seamlessly.

Bourne develops, extends and maintains way-finding systems. We create a solid basis: a grid system and all basic signage elements that are required, from which every element required can be composed logically. We also monitor and check production and installation and make sure that any addition of the way-finding system is within the initial concept and system.

Signing becomes a statement


De Regenboog Groep wants to create more visibility and brand awarenss in the city of Amsterdam. From now on, the organization welcomes the many thousands of train passengers arriving on CS every day from its headquarters, located right at the railtrack. This provides a great opportunity for a striking message. The many other locations of De Regenboog Groep elsewhere in the city will also show their face in the coming months.

Bourne-Design-Amsterdam-De Regenboog Groep-signing-copy

Find your way in the Stedelijk Museum


As of 2016, all visitors of the Stedelijk Museum in Amsterdam will receive a brandnew floorplan, designed by Bourne. Up to that moment the floorplan was based on the construction drawings of the building. But 2016 would be the year of the launch of a clear, easy to understand and yet typical ‘Stedelijk’ styled plan of the three floors of the museum. The distinction between the old new section of the museum was to disappear. The locations of the frequently changing temporary exhibitions and of the permanent displays on art and design were to be shown clearly. Within the identity guidelines, Bourne designed the floorplans and a series of pictograms.

Bourne-Design-Amsterdam-Stedelijk Museum-plattegrond-wayfinding
Bourne-Design-Amsterdam-Stedelijk Museum-plattegrond-wayfinding
Bourne-Design-Amsterdam-Stedelijk Museum-Plattegrond-Signing-Wayfinding
Bourne-Design-Amsterdam-Stedelijk Museum-Plattegrond-Signing-Wayfinding

Infographics show transparency De Regenboog Groep

De Regenboog Groep competes with its annual report for the Transparency Award by PwC. Therefore, Bourne realizes with them a report that is attractive and interesting for both people who are involved in the organization with their hearts (volunteers, staff etc.) as well as people who are involved with their head (funds, governments, etc.). With charts and facts and figures, we therefore provide insight into the story behind the numbers. Judge for yourself.

Bourne-Design-Bureau-Amsterdam-De Regenboog Groep-infographic-jaarverslag
Bourne-Design-Bureau-Amsterdam-De Regenboog Groep-infographic-jaarverslag

Signing and floorplans Van Gogh Museum

Bourne has developed an integral signage and way-finding design system for the Van Gogh Museum. Any exterior identification of the museum or interior signage element is derived from this system that is applied throughout the entire museum.

In 2015, Bourne extended the system to the new Entrance Hall and Exhibition Wing (former Kurokawa Wing). We also designed the floorplan, the museum overview that every visitor receives upon entry.

Like the signage and way-finding projects, we delivered the floorplan project turn-key: from copywriting, photoshoot, lay-out to translation into ten languages and the production of 1.5 to 2 million folders per year.

Bourne-Design-Amsterdam-Van Gogh Museum-signing-bewegwijzering-wayfinding
Bourne-Design-Amsterdam-Van Gogh Museum-signing-bewegwijzering-wayfinding
Bourne-Design-Amsterdam-Van Gogh Museum-signing-bewegwijzering-wayfinding

To prepare queueing visitors for their arrival in the museum and to answer the most asked question (‘Where are the toilets?’), we develop a short animation with, which shows the various destinations in the museum. An impression.

Infographics ‘Smart with Cash’

Part of ‘Smart with Cash’, the internal communication program that we compile for KLM, is a series of posters with infographics, showing how the organization can save money in large and small projects. Besides a logo we also develop a design style for the program.


Map of Rome of Dutch artists

When briefing Bourne on the website they wanted to create, the team of KNIR (Royal Dutch Institute in Rome) exasperated that ‘it is almost impossible to explain’. The website and its prominent map of Rome needed to give access to the giant database of KNIR, with information and images of Dutch and Flemish painters that worked at some time in Rome.

Apart from helping design the datamodel for the website, Bourne designed the site and its navigational centre: the map of Rome.

In addition Bourne created a large number of icons for specific, relevant structures in the city. Icons on the map and rulers around it allow the user to browse the database on a painter’s name, a certain period or a specific building or site being depicted. The database is constantly being expanded and is of value for both the professional reseacher and the merely interested tourist.


Mapping change on the Roeterseilandcampus

The University of Amsterdam makes every effort to communicate current and scheduled construction works, because those works have impact on accessibility, buildings or parts of buildings being in and out of use and (very Dutch) where to store your bike.

Bourne has charted and set up the basic plan of the campus - the basis for all maps with a specific focus on activities or users.

That focus can be the location of construction areas and routes for lorries and heavy equipment, or to inform students and faculty about the best routes across campus, or to inform the Amsterdam population living in close proximity about the nature and schedule of noisy construction works. 

The University uses the map abundantly, both in print on the campus as on their website.