HiteJinro Korea

Popular in Seoul’s nightlife: ‘the bomb’. Part soju (a type of gin), three parts beer. The leaders of these two products in Korea, Jinro and Hite, merge. Both brand portfolios remain intact and unchanged, but under a new corporate umbrella: HiteJinro.

Corporate design for HiteJinro

For HiteJinro, Bourne literally portrays the union of two beverage producers  in the corporate logo. Out of various proposals, our client chooses eventually the symbol with the confluent letters. For the typography we design, in collaboration with Witvorm, a firm, round, almost liquid letter.

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Bourne-Design-Amsterdam-Korea-HiteJinro-Logo
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Bourne-Design-Amsterdam-Korea-Hite-Jinro-identity
Bourne-Design-Amsterdam-Korea-Hite-Jinro-logo

How to mix a Bomb...