Many Asian countries require specific office software packages, to accommodate the various script systems. This kind of localized software exists for the Indian, Chinese, Japanese and Korean markets. In Korea, Hancom is market leader with a product portfolio that extends well beyond the basic wordprocessing, spreadsheet and presentation software.
Workshops with designers in Korea
In the last months of 2015, Bourne has worked steadily on the foundation of the visual identity for Hancom, a Korean software company. Since Hancom has its own brand management team, we were asked to present our ideas in person and to guide a group of designers through a series of assignments to get acquainted with the new design program.
The presentations and workshops take place in March 2016. Bourne will remain intricately involved in the further development of the new corporate identity for Hancom.
‘Wow’ typeface for Hancom
Starting 2016, Hancom will start offering its software products outside of Korea. Therefore, Hancom decides to thoroughly redesign the visual identity of its brand portfolio. In a very expressive, unconventional style! From the first round of sketches Bourne presents, Hancom immediately chooses the most daring design. The result is a display font, aimed at typesetting the corporate names of Hancom and the other companies in the Hancom Group. We then design a matching, more regular, typeface to accompany it. This typgraphic foundation is the starting point for a whole new Hancom identity.
Transferring and implementing the design program
The purely constructed nature of the typeface of Hancom, is the foundation of the visual identity. In spring 2016, all building blocks have been developed and we are now fully focused on transferring our ideas about the application into everyday (design) business. After consulting with Hancom, we define a two-tier approach: we hold a series of presentations about the importance and role of a design program
in general and for Hancom in particular. At the same time, we hold interactive sessions with small groups of designers from various departments within Hancom. Through these workshops and ‘Q&A’ sessions we are able to both guide and direct the implementation process of the design program. We had the first sessions in March 2016, more will follow in the months ahead.