Urban producers they call themselves. COUP. The real estate crisis has given project developers a negative image. COUP strives to achieve a new development style in real estate. They promote an approach in which the developer does not negotiate from behind his computer with seller and buyer to gain financially as much as possible, but rather finds himself in the center of the project as a risk-bearing party. COUP represents a process in which all parties involved communicate, invest and work together to achieve optimal results.
‘Het Vrije Noortveen’: take care of your future
Many ‘empty nester’s dream: to live together with a group of people in the future, just as in the past. For fun, sure, but also for the value of the community to share for example the costs and organization of medical care. Developer COUP makes this dream come true. Between Aalsmeer and Uithoorn they develop ‘Het Vrije Noortveen’, a landscape area with building plots in it. Here you can build homes with a caring aspect, filled with a great degree of freedom and ownership. Bourne is responsible for the marketing concept of this real estate project.
Innovative project development in Uithoorn
Urban producer COUP develops the ‘Het Vrije Noortveen’ area in Uithoorn. One of the projects in this area consists of the green enclave ‘De Kleine Weelde’. Here COUP is developing innovative homes that focus on healthy ageing. With modern and sustainable (domotics) techniques, home and environment contribute to a healthy life.
Bourne is involved in this project as a communication partner of COUP. (Sketches: NOAHH)
Positioning a real estate developer after the crisis
It is clear that something has to change in the Dutch real estate sector. Lots of people agree on that. COUP however, acts on these words. This ‘urban producer’ connects all parties involved in order to create a common goal and collaborate to reach this goal. Owner and seller, investor and developer. Joint risks, joint profits and value creation.
In a number of meetings Bourne assists COUP in positioning itself as the gamechanger it is. One that renews and fundamentally changes the game. The result is a story and a corporate design which is really distinctive in the branche.