Campaigns

Many communication progams contain a campaign in one form or another. Whether it is to gain visibility, boost you image or recruit new employees, when you want to create rumour-around-the-brand or generate traffic to your website: we provide a creative solution to suit your organization and your audiences.

B2B-campaign for Amsterdam University of Applied Sciences

13.03.18

As a director or decision maker in a company or government organisation, the Amsterdam University of Applied Services (HvA) may not be the first institution that comes to mind when looking for a research partner. The HvA is a school, isn't it? Well, you may want to reconsider: the HvA has a full grown, experienced research division where the teaching staff oversees the relevant, urban related applied research projects of their students.

In collaboration with companies, institutions and citizens of Amsterdam, they execute various research projects on a wide range of relevant and current urban issues.With the punch line: ‘HvA maakt er een punt van’ (‘HvA states the issue’) - developed by WitCommunicatie - Bourne is building an awareness campaign for the corporate audiences out there. In each one of a series of short, high tempo video messages we

state a recognisable, current urban issue and connect this to a research project of HvA. We do this in close cooperation with the people of Moviebites. The videos are brought to the attention of specifically targeted audiences, through a number of selected communication channels. Take a look at the campaignsite to get a picture of this project and perhaps find a suitable researcher for your organisation.

 

Bourne-Design-Amsterdam-Bureau-Strategie-Campagne-HvA-Hogeschool van Amsterdam-HvA maakt er een punt van
Bourne-Design-Amsterdam-Bureau-Strategie-Campagne-HvA-Hogeschool van Amsterdam-HvA maakt er een punt van
Bourne-Design-Amsterdam-Bureau-Strategie-Campagne-HvA-Hogeschool van Amsterdam-HvA maakt er een punt van

Campaign for comic strip exhibition in The Mesdag Collection

The Flemish comic artist Luc Cromheecke was so fascinated by Daubigny that he devoted a comic strip on this painter’s work and life.

The Mesdag Collection in The Hague dedicates an exhibition to the realization of this comic strip, plus a number of drawings and paintings by Daubigny himself. 'Cromheecke draws Daubigny. An artist's life depicted’ opens for public on 2 December.

Bourne is responsible for the campaign for this exhibition. We focus specifically on comic strip fans in the Netherlands and Flanders. To this end, we create, among other things, an online photo strip, in which Cromheecke finds his way to the museum. This photo strip appears in sections on Instagram and Facebook. We hereby work with comics expert and photographer Gert Jan Pos.

Bourne-Design-Bureau-Amsterdam-De Mesdag Collectie-Luc Cromheecke

DuPont claims leadership by making science user-friendly

DuPont Animal Nutrition has a long, evidence based track record and reputation in the field of nutrition. With 25 years of experience and a leading position in enzyme solutions, the company has acquired the position of market leader. Gut health though, is relatively new: it has been on the agenda for ‘only’ 10 years. DuPont now wants to show and scientifically  prove the value of probiotics. This process needs to position DuPont more clearly as the undisputed market leader in gut health. First point of proof will be the gut health product Enviva®PRO.

Bourne has been working on a user-friendly concept that can be activated through multiple forms and for many products.

Bourne-Design-Bureau-Amsterdam-DuPont-campagne
Bourne-Design-Bureau-Amsterdam-DuPont-campagne

Online campaign for KinderRijk

After the launch of the website, we develop an online campaign with media agency Abovo, targeting on 25 to 35 year olds in Amsterdam and Amstelveen. Via the top 250 Dutch websites as well as sites, specifically focused on pregnancy and babies, we use a reach and an audience strategy. We also make use of a retargeting strategy, which turns out to be very succesful: the number of visitors to the KinderRijk-site increases by more than 15% during the campaign.

Bourne-Design-Amsterdam-KinderRijk-online-campaign
Bourne-Design-Amsterdam-KinderRijk-online-campaign

‘Watercolors’: a co-production of Teylers and The Mesdag Collection

In the spring of 2015, ‘Watercolors’ is a unique exhibition of watercolors on show in both The Mesdag Collection in The Hague and Teylers Museum in Haarlem. Haarlem highlights the heyday of Dutch watercolor in the 19th century, The Mesdag Collection focuses more specifically on the work and collection of artist HW Mesdag.

Bourne is commissioned by The Mesdag Collection to develop the communication campaign. The co-operation between the two museums gives us the chance to

 

merge the modest communications budgets and be able to realize a great visibility of the exhibition.

With names like Mesdag and Mondriaan, the communication focuses primarily on the art lover. The affiche, designed by Studio Berry Slok, is visible in an outdoor campaign (in towns and on stations). Through special offers in collaboration with NS Rail, Museumkaart Magazine and ladies magazine Margriet we are able to attracht a lot of publicity and visitors!

Bourne-Design-Amsterdam-De Mesdag Collectie-Communicatie-Teylers

UvA-campaign ‘We Are U’

Based on our corporate story we develop the campaign ‘We Are U’ for the University of Amsterdam in collaboration with advertising agency 210kg. This campaign is about the story arising from the UvA mentality as described in the story. UvA people are critical thinkers, who have the guts to ask questions and to initiate discussions and confrontations. 

With photographer Alek we visualize this mentality for a big outdoor campaign. We also develop the mobile We are U-videobooth, that lands in different locations of the university. In the booth staff and students are being challenged to capture their statements and questions on film. These films we publish on Facebook and YouTube where we invite people to react and to share them.

Bourne-Design-Amsterdam-Bureau-University of Amsterdam-Campaign-Corporate-Image
Bourne-Design-Amsterdam-Bureau-Universiteit van Amsterdam-UvA-campagne-We are U-positionering-imago
Bourne-Design-Amsterdam-Bureau-Universiteit van Amsterdam-UvA-campagne-We are U-positionering-imago
Bourne-Design-Amsterdam-Bureau-Universiteit van Amsterdam-UvA-campagne-We are U-positionering-imago
Bourne-Design-Amsterdam-Bureau-Universiteit van Amsterdam-UvA-storytelling-campagne-We are U
Bourne-Design-Amsterdam-Bureau-Universiteit van Amsterdam-UvA-storytelling-campagne-We are U

Publicity for De Hollanders

For theater group De Hollanders Bourne takes care of the publicity around their performances. De Hollanders create new Dutch theater in collaboration with renowned literary writers. So far their plays they have been written together with Arnon Grunberg, Arthur Japin and Spinvis. In addition, De Hollanders also perform solo or duo. Each performance has its own character. Therefore we design totally different posters, although  the logo and the raw style are in line with the visual identity we created for them.

Bourne-Design-Amsterdam-De Hollanders

Social media campaign ‘Bird’

‘Bird’ is the story of a man. Based on the fictional story of Martinus van 't Schot. Writer, philosopher, sculptor, bird.

In 2013, actor Thijs Prein plays 'Bird'. Bourne is responsible for the design of the poster and develops a campaign around the event, notably through PR and a trailer

that is being shared by social media and that we bring to the attention of culture bloggers, in and around Amsterdam.

Campaign ‘Dreams of nature’

In 2012 the Van Gogh Museum presents ‘Dreams of nature’, an exhibition devoted to symbolist landscapes in Europe. Poetic and evocative paintings of nature from the period 1880-1910 give a new look at this intriguing movement. The exhibition covers from the precursors of

the symbolism to Mondrian and Kandinsky, who provided the impulse for major 20th-century movements such as surrealism and abstraction. Works by Monet, Gauguin, Van Gogh and Munch are on show here alongside less famous, but at least as fascinating artists from

Scandinavia and Eastern Europe.

Bourne develops a communication strategy to bring the exhibition to the attention of different audiences.

Bourne-Design-Amsterdam-Bureau-Van Gogh Museum-Dreams of nature-Campagne
Bourne-Design-Amsterdam-Bureau-Van Gogh Museum-Dreams of nature-Campagne
Bourne-Design-Amsterdam-Bureau-Van Gogh Museum-Dreams of nature-Campagne

At the core of the campaign are three ambassadors (poet/actor Ramsey Nasr, actor Jeroen Krabbé and writer Thomas Verbogt), who share their enthusiasm for a particular work with us. Their statements go viral before the exhibition opens, to get our audiences interested in the content.

Recruitment campaign ‘The Exchange’

Law firms are constantly looking for the best workers. It starts with trainees. For Brinkhof Attorneys, Bourne and LaMarque develop a recruitment campaign among students: ‘The Exchange’. In exchange for trainees Brinkhof will contribute to the budget of legal associations. An unorthodox campaign in content and form.

As if it is a new film, we promote The Exchange at study associations. They receive a DVD with short trailers with suggestions of what they will be able to buy with the financial support. In addition, we develop ads, banners, YouTube, a theme site and an outdoor campaign in university towns.

Bourne-Design-Amsterdam-campaign-law firm- recruitment

Bourne supports organisations in taking decisions on positioning and provides answers to the communicative and creative challenges that those decisions bring about.