BJ de Logie is a thriving wine trade in Amsterdam with a rich history - the company was founded in 1848. However, De Logie wants to promote itself more as the modern company it is. Bourne develops a communication strategy for them and refreshes the company’s visual identity.
Restyling BJ de Logie’s visual identity
Everything about wine shop and importer BJ de Logie beams history and craftsmanship: the building in which the store has been located for almost 100 years, the collection of wines, but also its style. History is something to cherish, but threatens to overshadow the fact that
De Logie is a modern company with young people, wonderful wines, a state-of-the-art webshop, etc. Bourne refreshes the logo of De Logie and adds a design element, based on the shape of an antique gate that adorns the store window.
We also develop a photography style. All this is clearly visible when you visit BJ de Logie's website.
Communication: history and craftmanship in a contemporary way
In their communication the history and craftsmanship of BJ de Logie plays a major role. Certainly good points to exploit, but in a contemporary, confident manner and by modern channels.
Through the site and social media De Logie now shares her knowledge with all who are interested. Visitors are drawn into De Logie’s passion for wine and invited to participate with call-to-actions and events such as wine tastings, open bottles days, courses and of course webshop (offers).
In addition, as an importer of wine, De Logie has a wealth of experience which asks to be shared.
Dutch restaurants and bars know this - many of them buy their wine - but the consument doesn't yet. Therefore, our communication strategy is also aimed at working much more closely with restaurants and bars to mention each wine and food and share them with their clients in order to benefit from each other's network.
Finally, the strategy aims at getting free publicity. What journalist would not want to come and taste fine wines in the huge photogenic hangar where the imported wines are being stored?!
De Logie launches own wine during annual tasting event
DuSud. Under that name wine trader and importer BJ de Logie sells its own rosé wine from 2015 on. The wine has been grown especially for and approved by them.
DuSud can be tasted for the first time during the big tasting event which De Logie organizes annually in the shed where they store imported wines.
Bourne has designed the label for the wine.