The Amsterdam University of Applied Sciences (HvA) is more than just an educational institution. The research program of the institution, focusing on practical solutions for urban problems, is also ambitious. The same applies to the positioning and profiling of the various courses. Bourne assists the HvA in the area of corporate communication.
B2B-campaign for Amsterdam University of Applied Sciences
As a director or decision maker in a company or government organisation, the Amsterdam University of Applied Services (HvA) may not be the first institution that comes to mind when looking for a research partner. The HvA is a school, isn't it? Well, you may want to reconsider: the HvA has a full grown, experienced research division where the teaching staff oversees the relevant, urban related applied research projects of their students.
In collaboration with companies, institutions and citizens of Amsterdam, they execute various research projects on a wide range of relevant and current urban issues.With the punch line: ‘HvA maakt er een punt van’ (‘HvA states the issue’) - developed by WitCommunicatie - Bourne is building an awareness campaign for the corporate audiences out there. In each one of a series of short, high tempo video messages we
state a recognisable, current urban issue and connect this to a research project of HvA. We do this in close cooperation with the people of Moviebites. The videos are brought to the attention of specifically targeted audiences, through a number of selected communication channels. Take a look at the campaignsite to get a picture of this project and perhaps find a suitable researcher for your organisation.